Cavotu: Local independent clothing company
Public: Why you? Why why why?
As a small brand in the apparel business, we face many many obstacles such as limited funds, limited connections, limited staff, limited blah blah. The list of "limited' is damn near endless. One of our biggest challenges is proving to the public why they should take chance on US. Why Cavotu?
Yes, I agree it is just a silly name (Cav-Oh-What?) that most people pronounce wrong (Not Cavuto!) and have no idea why they represent (stoked on YOU!) other than the fact that they like ME or know me somehow/someway..."well it's Joey's thing so yeah." But unfortunately I am not a celebrity, I am not the coolest adult on the block (shit I almost typed "kid" instead of adult, lies...) or maybe I am (NO). I do not have the right connections to get my product into the right persons hand (or do I?) and BAM instant success. So what's the point right?
The point is that I design/produce high quality products in limited numbers. Every article of clothing that I release has gone through multiple stages of tender loving care. The entire process is far from rushed, down to the very last detail. Anyone can put their name on a tee shirt and sell it for $30, blows my mind that people pay $30 for a $2 AAA shirt with thick plastisol ink but the reality is that they do…not pointing any fingers but you know who you are, it is not about quality, it is about HYPE. The Hype is real son!
The point is that I design/produce high quality products in limited numbers. Every article of clothing that I release has gone through multiple stages of tender loving care. The entire process is far from rushed, down to the very last detail. Anyone can put their name on a tee shirt and sell it for $30, blows my mind that people pay $30 for a $2 AAA shirt with thick plastisol ink but the reality is that they do…not pointing any fingers but you know who you are, it is not about quality, it is about HYPE. The Hype is real son!
If funds are limited then I should just mass produce a crappy product? No way. Cavotu is a reflection of ME. I am honest, true and loyal. I am real, not crappy (maybe a negative nancy) but still a quality character. Keep in mind we offer a high quality product at pretty low price point. I know what it is worth and I am not here to sell myself short. I am not in this business to make money (unfortunately dollar signs are not the end all answer).
I am doing this CAVOTU life because I enjoy it. As an artist/designer I really enjoy seeing people wearing my product. I also like the fact that they have no idea about the back story that goes along with that particular snapback or tee shirt, nor does it matter to them. I am a natural story teller and I can't help but remember every detail, the good and the bad, the journey is important. And to all the doubters, the negative feedback, the people who don't support or believe in any of this, I am the fucking elephant not forgetting a damn thing.
I am doing this CAVOTU life because I enjoy it. As an artist/designer I really enjoy seeing people wearing my product. I also like the fact that they have no idea about the back story that goes along with that particular snapback or tee shirt, nor does it matter to them. I am a natural story teller and I can't help but remember every detail, the good and the bad, the journey is important. And to all the doubters, the negative feedback, the people who don't support or believe in any of this, I am the fucking elephant not forgetting a damn thing.
Rolling out these boxes, processing the weekend orders from yesterday, grateful indeed, Christmas is right around the corner. When I say "support your local independent clothing company" I fucking mean it from the most sincere and genuine part of my heart. Thank you. Big hugs and all that good shit.
