Thursday

"Hold onto your passion and enthusiasm and infect everyone else with it…" -Bobby Hundreds.

Another day here on the grind. I make it point to check in everyday with the companies that continue to inspire me and remind me to keep pushing forward. The Hundreds is by far one of the brands that I look up to the most. And it is not even about their clothes, which I do not even particularly care for which might seem odd to some especially since they are an apparel brand. What I admire is their dedication, their consistency, their connection with their fans, their roots, their goals, their drive, their passion etc, the list goes on. The Hundreds have been able to create global brand awareness not because of their $2 Alstyle oversized cotton tee shirt with some screen printed logo on it. They have taken it to the next level because of their passion. They have risked it all and kept moving forward. 


This is clearly my problem. My hesitation, my lack of confidence and my worry have lead me down the going no where path. But it leaves me questioning if I am even capable. Why do I lack that motivation? Why do I lack that drive? I am sort of left here SMH. 

416 Broadway

The Hundreds is a clothing/lifestyle project that I follow on the regular. I'm part of the millions of people from all over the planet who read their blog and check their website every freaking day. The Hundreds dot com is a great source for all things street-wear, music, art, Cali life, etc etc. They are without a doubt 'thee' lifestyle brand to follow. I can't think of another brand that consistently hits the nail on the head like the Hundreds.

My daughter and I recently visited their new retail joint in Santa Monica which happens to be their 4th store. Not bad for a brand that just celebrated their 8 year anniversary. I have been to Rosewood a few times, their first store, located in LA's Fairfax district. I totally planned on going to Grand during my NYC visit this past June but never made it. Post is their San Francisco joint, Bay Area love and on my future visit list. Each store is completely different from the next and all offer the customer a unique shopping experience.

Pey is only 20 months old but she ran around like a kid in a candy store. The Santa Monica layout is pretty cool, a clean use of space which is only a couple blocks from the beach. I liked the shoe loft area and the overall white paint theme. I'm pretty sure they blogged about the concept on the website. The front window display has a turntable, old school boom box, and an original Nintendo console cemented into the ground to say the least.
The Hundreds founders and I were all born in 1980 so it's pretty cool to think that I can relate to everything that they are inspired by. It's amazing to see their achievements and successes in their 8 year history as a brand. Super motivating when I factor in that I started Cavotu back in 2005. Don't worry, we will breathe again. I could argue that these dudes don't have wives and babies so they have no clue what the life struggle juggle looks like. But they definitely got the drive and are not showing any signs of slowing down anytime soon. Time to kick it into high gear which really just means its time to change a diaper, haha. Let's go.