Charge Heavy

Hey hey hey,

Our first week of sales in the NEW ONLINE STORE have been amazing!!!! Thank you to all the friends, family, lurkers, and strangers who picked up some fresh Cavotu tees, hats, socks etc. Much love. Much respect. Much appreciation. Yes, this whole Cavotu idea is "my thing" but it is really cool when people jump on for the ride and truly represent this lifestyle on the daily…its like Cavotu all day everyday.

Let's keep the ball rolling…

Stoked to announce that there will be an official BLACK FRIDAY drop on 11-29-13. A small collection of NEW NEW will be released to finalize our 2013 season. I have never reprinted any previous designs (and I never will) but this drop will include a remastered version of a popular favorite from back in the day. Stay posted. Stay stoked!

The New New

#Cavotuesday

I started using the word "Cavotuesday" in 2006. It served two purposes back then: 

1. Tuesday was the only day I had off from my regular job. I would devote the entire day to working on all things Cavotu whether it was visiting screen printers, setting up wholesale accounts, picking up samples, web design, sketching etc. Sure I could stay up super late every night after work and burn the candle at both ends but that was never very productive. As much as I used to say "I will sleep when I am dead" the reality is that it eventually catches up with you and then you crash.

2. The name is not Cavuto or Cavoto. It is Cavotu (pronounced CAV-OH-TU) and easier if you can remember the clever Cavotuesday combo then you can't go wrong.

So this particular Cavotuesday happens to be a special one since the official ONLINE STORE is now LIVE. I apologize ahead of time incase some bugs occur. I am probably forgetting something, please feel free to yell at me later.

Accomplishing goals is pretty cool however I am still struggling with that "being an asshole" goal, no one said this was going to be easy.

Why

Hey,

I was thinking of doing a video blog but then I thought not today buddy…

So for years and years (est.2005 feels like ages ago) I have been plugging along with my idea, my thing, my boutique brand aka my passion project (great alliteration) but I really haven't had any huge success. The only one I blame is…myself. My list of reasons is a mile long, of course I lack ____ and I can't help but dabble in so many other things (working/parenting) that I don't justify why Cavotu should be more than a backseat passenger. first. Maybe I lack the selfish gene (is that a bad thing?) or maybe it is just fear/afraid of failure. At age 33, I have grown to embrace the life of the apathetic, on paper it sounds wonderful but reality is that it sucks. I care too much, I think too much yet I do too little (I do a lot) but I could always do more, (ugh more) I guess we all could…

This past six months, I decided to bump Cavotu up on my list of priorities. Why? Why now? Well why the fuck not. It has never made sense. Period. I am not going to lie and say that I was destined to be the next fashion guru in the apparel game. I enjoy art. I enjoy fashion. I still have an eye for style. I am tired of my own excuses. The time is now because I say so. The risk/the gamble (I miss gambling) is super gnarly but far better than the feeling of regret. 

As of today, I am still on schedule for a 11/12/13 release date. As I stare at the current mountain of boxes stuffed with "new" off in the distance, I just realized that I have not grabbed my own personal stash yet, as much as I am dying to wear a new fucking tee shirt, I hesitate, I wait patiently…as do you.

Steady the course…storms don't last forever.