Monday, September 30, 2013

Monday (Who cares?)

Stay busy. (Ok)

Stay distracted. (Ok)

Stay busy. (Didn't work)

Stay distracted. (Didn't work)

This is reality. (Sounds fake as all fake can be)


Don't think so much. (Where is the off button?)

Don't look back. (My head is glued on backwards, I never liked glue)

Don't dwell on the past. (It has shaped me, this is me now aka Crazy)

Don't feel sad. (I am fucked)

Don't feel anything. (I am really fucked)

Embrace apathy. (People really do this?)



Don't go down the path of no return. (Ah shit, I already did)

Don't lose yourself along the way. (Too late buddy, way too late)



These thoughts are going to kill you. (I believe you)

Half dead. (Half alive)

Ready to die. (Thumbs up)



And I have no idea why, but this song came into my brain when I typed "Monday..." in the subject line...I am no fan of this band, I do not own any of their music, but like I said this song came into my head...you can explain it. I am done!

Wednesday, September 25, 2013

Is it just me...

...or is society (aka people) just screwing up lately...

In the past 2 days, I have dealt with 6 different scenarios where something was wrong and it was not on my end. I was the one pointing it out, I was the one red flagging it, I was the one saying "hey hold on here"....and the 6 other people, completely separate scenarios and situations let me remind you. All 6 of them, let me repeat all 6 came back at me with the same blank stare look...identical responses.

One can't but help feel a tad bit crazy when confronted with stuff like this. No I am not just complaining, the odds of the timing of all of this is what really blows my mind. Yes, shit happens as they say but not like this, not like with this frequency...or does it? And people just don't care enough to reflect on it...just brush it off and move forward, no big deal, back to chewing on my piece of straw...

I am not an idiot but there are some people out there, not calling out any names or anything but some people out there who amaze me, amazes me how they made it this far...how many passes did you get today? I am at about negative 200, so go ahead and match me. Thumbs up!

Line up kids...line up

Tuesday, September 24, 2013

3 Eyed Monster

There are moments in life where you can't help but take a step back, observe and soak in as much as possible. Life is happening, people are living, people are dying. Is there really a difference between feeling dead and being dead?

I am a sucker for anything labeled "timeless"....lining up to hit the birthday piƱata is one of those genuine moments. The simplest event yet it teaches the youth so much. Be patient, wait your turn as the  anticipation builds and your mind wanders about what might come bursting out once it breaks open.

Cavotuesday was originally the day when I knocked out all things Cavotu, it was my one "weekend" day to get shit done...now its a reflection day, a reminder day. This adventure continues, slow and steady.

Monday, September 23, 2013

The Hat Game

I have never been a "hat guy". I blame my childhood and the fact that I never played little league like most young dudes growing up. I can recall rocking beanies when we visited the snow but I never wore baseball hats, even refused costumes with head pieces for Halloween. My own son has issues with wearing things on his head, being that he is so fair skinned I have to force him to wear a hat when we are outdoors, he is ok with it now but I am pretty sure I never wore hats with as much regularity as him when I was 5 years old.

Here at Cavotu, we are always thinking about ways in which we can add more depth to our apparel line. Obviously this fashion game is expensive. My creative ideas are always beyond the actual budget but I can't help it. I want to dream. I want to hope. Did I say I want to dream?

In the past we have offered seasonal collections with mens tee shirts, female shirts, sweatshirts, jackets and even socks but never hats.  New Era still believes that Cavotu is too small and a few other options just never worked out until recently. Yes, I finally worked a hat deal and I am pleased to say that we will be dropping some heaters soon.

Now as much as I love the fitted hat game, it is really hard to pull off being a small fish in the industry so I went ahead with fully customized snapbacks and they came out great. My inspiration came from baseball, yes a sport that I never played yet I enjoy watching for some odd reason. Yes, I am a Dodger fan, not a bandwagon fan. I have bled blue for years but there are quite few ball clubs that I have always admired and respected, Oakland being one of them. I always show love to the Bay.... but seriously- F the Giants.


I need to surround myself with new products every day because it sure helps my motivation. Stoked on these hats!

Monday, September 9, 2013

Joe P- OG Shredder


What's a brand without a team? What's a team without fans? What's a team without a leader? What's a winner without a loser? What's coffee without caffeine? What's a berry without a straw?

Monday madness here at ground central. Usual chaos ensues, wait I stand corrected, life is indeed happening, my chaotic interpretation of it is pure opinion, purely my own.

I witnessed a gnarly car accident last night right before my eyes...the cars went crash/bang/ahh shit...I instantly left the scene, no one was hurt (physically)...like Sweet Brown said "Aint nobody got time for dat..."

Speaking of accidents....we are looking for some new riders to spread the Cavotu love..the more broken bones the better...we want our riders pushing the limits beyond impossible...the ocean is a magical place and I gladly bow down to those who have learned to master the waves with great ability...also fond of that good old fashion thing called the street/concrete, those who rock the 4 wheels on a piece of wood type of thing...HMU on the IG. Jokers need apply!

Tuesday, September 3, 2013

Fun socks

Random conversations with random people often spark great ideas, I know this is not some amazing world changing theory but its damn true. During one of our daily therapy sessions for my son, his therapist mentioned that her boyfriend was making some socks for his future clothing line (so Rob Kardashian of him). I was instantly tuned in, socks huh, I forgot about the socks, maybe the socks are the answer, the spark that I need to get the fire going...

I actually wear sandals like 24/7, not just any sandals but brown leather Rainbows. I am a creature of habit. I designed my first pair of Cavotu socks in 2009, had them manufactured here in the USA and never released them until November 2011 (you can read more about those HERE).

So the sock idea wheels started turning and I began the design process. Design for me equals tons of colors, starting off with random freehand drawings, then comes the markers and the color show continues from there. The final product for this round was these gems...



Still nameless and ready for some cool packaging, naked in their pure form but they will be ready for release soon...time to turn some heads....its been a while but thanks for riding with me. Cheers!

The Islands...


I over heard an older gentleman on the Hermosa Beach strand yesterday complaining to his significant other "why do we need to go to Hawaii? Especially when we have this..." The "this" he was referring to was a beautiful day on the beach, the scene was actually rather picturesque with the white sand, blue water, bikini clad females wandering about...yes Hermosa is beautiful (no pun intended) but its a far cry from Hawaii.

I have been fortunate to visit Hawaii a handful of times in my life. It truly is a magical place, I highly recommend it if you can save up because its far from cheap...but soooo worth it. Here are some classics from the past...

The constant contrast of blue vs green is all over the islands. I love it.


I was never a big fan of sweet drinks but when in Rome you can't help but order multiple umbrella drinks. This Mai Tai was mighty tasty!


Little geckos running around all over the place...


My son when he was only 11 months old. Taking a baby to Hawaii was challenging to say the least but super fun. The shirt I was wearing was a sample that never made the official cut. I still have not been able to pull the trigger on releasing a red shirt....never say never. Hint HINT


The condo we rented was literally right on the ocean, cant complain about that, every room had a killer balcony with an amazing view. In this picture I am rocking the Feint shirt in Orchid. Orchid was a tough sell, most dudes don't rock shades of purple on the regular but I have always liked this colorway more than the Tan shirt with Brown print. I was pretty stoked in this selfie, dare I say HAPPY...I need a vacation dude, sign me up, my bags are already packed.