The folks in Haiti have been on my mind ever since I heard news of the devastation caused by the 7.0 earthquake last Tuesday. So, with this tragedy weighing in heavy, (and after having made a monetary donation to CARE.org) I found myself wondering how the peeps over at TOMS shoes might be responding.
As you may know, TOMS was started by Blake Mycoskie back in '06. The premise, basic: for every shoe purchased, another pair would be donated to a child in need. TOMS, working in conjunction with Partners in Health, is in the process of filling an order for 30,000 pairs of shoes, all to be delivered to children of Haiti in need by the begninning of February. The guys at TOMS have it right, by "using the purchasing power of individuals to benefit the greater good." Great mission, great public works.
For more warm fuzzy reading: check out how just this past October, Element and TOMS teamed up to make the first Board-Shoe drop ever. So awesome to see how two other SoCal based companies have come together to launch their efforts in a one-to-one giving campaign. What a righteous display of collaboration.
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